Workplace Giving and Payroll Deduction: One of the Best-kept Secrets to Creating Social Impact
By Lindsay J.K. Nichols on February 12, 2019
With numerous donation methods, including check, credit card, and PayPal, and the emergence of new fundraising platforms like Facebook, GoFundMe, and Text2Give over the past decade, there’s no shortage of options for employers and their employees to support the communities in which they live and work. However, so many options can be overwhelming and confusing – to donors as well as the leaders tasked with coordinating their company’s employee giving and corporate philanthropy initiatives. How can a business of any size and its employees most effectively raise money for causes they care about, create social change, and improve the world around us? With workplace giving, one of the best-kept secrets to creating individual and collective social impact.
While America’s Charities continues to incorporate a variety of donation approaches and methods into our suite of employee giving technology and service options, giving by payroll deductions (aka workplace/employee/recurring/payroll giving) remains the most cost-efficient way to support nonprofits. In fact, it’s the driving force behind the success of the companies whose workplace giving campaigns we manage.
Why? What makes payroll deduction giving more beneficial to charities, employee donors, and employers as opposed to other donation payment methods? What would happen if we stopped payroll giving? If we had even more?
Listen to America’s Charities’ on-demand webinars where we discussed this question and more with industry experts such as Junelle Kroontje, Manager, King County Employee Giving Program (KCEGP), Seattle, Washington, who discussed her job as a leader of a workplace campaign and the real-world impacts she has seen first-hand as a result of employee giving. This is just one of the webinars in our Saving the World, One Paycheck at a Time series.