By Angela Parker

When employees are given the opportunity to “do good” through their work, they are more likely to feel that their well being is valued by their company, and will reciprocate by developing affective commitment. You’ve never heard of affective commitment? Not only is it the key to effective management strategy, but it’s the secret to understanding what’s going on with your employees, your families, and the world around you.

It’s really nothing to be afraid of.

In this context, commitment refers to the degree of attachment an individual feels toward the organization he or she works for. If you’re a manager or the leader of a company, this is something you obsess about. Do my employees want to stay? Will they stick it out through tough times? Do they believe in this organization as much as I do?

While nothing is going to stop us from obsessing about those questions (not necessarily a bad thing), let’s at least organize the conversation into three types of commitment and then – perhaps – make our way to better questions.

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