Webinar: Aligning Employee Engagement with Corporate Strategy
By Sarah Ford on August 27, 2014
By Elizabeth Rogers
A crucial aspect of corporate citizenship is the ability and desire to engage your company’s employees. Implementing volunteer, giving, and other “responsible” programs help to not only enhance your company’s reputation image, but more importantly, the loyalty of your employees.
To see how companies have been able to successfully integrate their CSR efforts and corporate strategy, the Boston College Center For Corporate Citizenship's September webinar will highlight the stories of two member companies who have done so: Humana and Discovery Education.
- Humana’s focus of being a “well-being provider” informs their CSR efforts to improve the health of their associates, their members, the communities they work in, and the planet overall. Humana has therefore created such programs as HumanaVitality which rewards members for making healthy choices in their daily lives, to Humana Communities Benefit which provides grants to community organizations that promote healthy behavior and relationships.
- Discovery Education’s emphasis on providing innovative digital content to empower teachers and students has led to a number of CSR efforts centered upon improvement in education. Two examples include Discovery’s 3M Yong Scientist Challenge which is the nation’s premier science competition for grades 5-8, and their partnership with Siemens and Oak Ridge Associated Universities to offer professional development to educators in the fields of science, technology, engineering, and math.