Three False Assumptions Nonprofits Need to Lose About Big Data

Nonprofit Big Data & Management

Nonprofits already know that big data can open up a swath of fundraising, marketing and management opportunities. But for all the expectation, it’s important to remember that even the best data has its limits. Any org looking to leverage and apply data should immediately lose the following assumptions:

  1. Your data is complete and accurate
  2. Your data tells the whole story
  3. Bigger data is better

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