Second Annual Be Cruelty-Free Week
By Sarah Ford on March 10, 2014
The global Be Cruelty-Free campaign to end animal testing for cosmetics launches its second annual Be Cruelty-Free Week with an infographic providing the tools to take action, the support of actress, dancer and former model Jenna Dewan Tatum, a video featuring cruelty-free beauty bloggers and a special promotion with Vegan Cuts.
The launch falls on the one year anniversary of the European Union sales ban on animal-tested cosmetics. Such testing is still legal and in some cases even mandatory in around 80 percent of countries around the world, including the U.S.
To reach and engage millions of consumers around the world, The Humane Society of the United States and Humane Society International are releasing a Be Cruelty-Free infographic in 12 countries and eight languages. The infographic provides consumers with the latest information about the issue of animal testing for cosmetics, our global efforts and how to take action worldwide.