The Role of Philanthropy in Recruitment: Working for a Corporation with a Heart

By Aman Singh

Any executive in her right mind will tell you that she – and the entire company – are committed to working with their nongovernmental partners to support whatever cause they represent. And when said cause is directly linked to the company’s bottom line, for example IKEA’s work with UNICEF where the sale of soft toys is directly connected to the size of the donation, the partnerships are especially robust.

But how much do these efforts matter to the average employee? Outside the doors of the Foundation director’s office, who really cares?

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