Americas Charities | July 12, 2011
Research and Markets: Smart Giving Is Good Business: How Corporate Philanthropy Can Benefit Your Company and Society Answers the 12 Most Critical Questions about Corporate Giving
Research and Markets (http://www.researchandmarkets.com/research/b02f3a/smart_giving_is_go) has announced the addition of John Wiley and Sons Ltd’s new report “Smart Giving Is Good Business: How Corporate Philanthropy Can Benefit Your Company and Society” to their offering.
In this groundbreaking resource, Weeden shows how to strategically plan, manage and evaluate corporate contributions. Questions include: Why Should We Give?; How Much?; Who Decides?; Does a Company Need a Foundation?; How to Give Products or Services?; How Do We Know What Works? The book covers a wide range of topics including: The case for conditional corporate philanthropy; increasing stewardship to give more; assigning responsibility for signature programs; how CEOs leverage contributions programs for maximum benefit; effectively staffing corporate contributions programs; the pros and cons of corporate foundations; and more.
Get Resources and Insights Straight To Your Inbox
Explore More Articles
Celebrating Juneteenth and Continuing to Work in Solidarity for Racial Justice, Equality, and Equity
June 19 — also known as Juneteenth, or the nation’s second Independence Day — commemorates the end of slavery in Texas, and therefore the nation,…
Read Article
LGBTQIA+ Pride Month 2024
In honor of the 1969 Stonewall Uprising in Manhattan – considered the tipping point for the Gay Liberation Movement in the United States – each…
Read Article
Men’s Health Month
June is Men’s Health Month, a time to focus on the unique health challenges faced by men and to encourage them to prioritize their physical…
Read ArticleGet Resources and Insights Straight To Your Inbox
Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.
