Charities are facing a rising tide of expectations from corporate and employee donors, while at the same time admitting that maintaining these corporate partnerships is a challenge, according to new research from the US.

As well the research shows that the digital era and democratisation of information is driving the demand for more accountability, transparency and engagement that is proving difficult for some charities to respond to.

These are some of the key findings of the Snapshot 2014 report from workplace giving and employee engagement Not for Profit  America’s Charities of nearly 240 charitable organisations.

The report says it focuses on issues and trends at the intersection of corporate giving, employee engagement and Not for Profit impact. This is the fourth report produced by America’s Charities in the last 14 years investigating the $US4 billion employees donate on the job each year to US Not for Profits.

An Advisory Group with representatives from leading organisations provided insights and guidance for the study including BoardEffect, Catalogue for Philanthropy, Global Impact, GrantStation.com, GreatNonprofits, GuideStar, Independent Sector and Nonprofit Financial Specialists.

According to America’s Charities President and CEO Steve Delfin, the findings suggest there are alignments as well as gaps between employer and employee expectations and charities’ ability to deliver based on those expectations, many of which are being driven by the proliferation of data and information about charities.

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