Sarah Ford | October 8, 2014
The One Thing Your Company Has to Do to Recruit Millennials
By Pamela Hawley
“88% of Millennials gravitated toward companies with pronounced Corporate Social Responsibility (CSR) programs…86% would consider leaving if their employer’s CSR no longer met their expectations.” – PricewaterhouseCoopers, ‘Managing Tomorrow’s People‘
Your company is important to you. You want to keep people.
You want to keep people, and to keep them because they are motivated by your values, culture and leadership. Not because they need a job or because of a good salary. That doesn’t matter as much as we thought anyway; studies have shown that there is very little connection between salary and job satisfaction, and a focus on salary can actually demotivate employees (Harvard Business Review).
PricewaterhouseCoopers makes it very clear: Have a very visible, out there, ‘loud’ CSR Program. But here’s the key. Many of you already have CSR Foundations. So what do you do?
It’s no longer enough to do good, you have to market that you do good. It’s about ensuring your CSR is reaching the right people – or you’ll lose them.
Here are three points to keep in mind:
Get Resources and Insights Straight To Your Inbox
Explore More Articles
Productive Partnerships: Supporting Nonprofits Through CSR Initiatives
Join America’s Charities President and CEO, Jim Starr, along with other panelists on October 30, 2024 at 3:00 PM ET for NXUnite’s panel on Productive…
Read ArticleGet Resources and Insights Straight To Your Inbox
Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.