Sarah Ford | April 28, 2014
NARAL successfully lobbies Google to take down ‘deceptive’ pregnancy center ads
Google is removing Web search ads for some “crisis pregnancy centers,” after an investigation by NARAL Pro-Choice America found evidence that the ads violate Google’s policy against deceptive advertising.
“We have no problem with crisis pregnancy centers advertising online; we have no problem with their existing,” said Illyse Hogue, president of NARAL Pro-Choice America. “That is their right in America.” But Hogue said NARAL objects to the way the centers have been promoted online, with ads that include text indicating that the centers provide abortions.
According to an analysis by NARAL, 79 percent of the crisis pregnancy centers that advertised on Google indicated that they provided medical services such as abortions, when, in fact, they are focused on counseling services and on providing information about alternatives to abortion.
According to the advocacy group, which presented its findings to Google after monitoring the ads, the crisis pregnancy centers intentionally used false and misleading language on ads that appeared when users searched for “abortion clinic.”
Get Resources and Insights Straight To Your Inbox
Explore More Articles
Productive Partnerships: Supporting Nonprofits Through CSR Initiatives
Join America’s Charities President and CEO, Jim Starr, along with other panelists on October 30, 2024 at 3:00 PM ET for NXUnite’s panel on Productive…
Read Article
Animal Rescue Team and Disaster Response
The Humane Society of the United States (HSUS) Animal Rescue Team (ART) is on call 24/7, ready to deploy whenever animals are caught in large-scale…
Read Article
Domestic Violence Awareness Month: Together We Can End Domestic Abuse
The U.S. Department of Justice estimates that 1.3 million women and 835,000 men are victims of physical violence by a partner every year. People who are…
Read ArticleGet Resources and Insights Straight To Your Inbox
Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.
