Sarah Ford | October 10, 2014

MGM National Harbor: A Case Study in Trust and Corporate Citizenship

At the end of 2013, MGM Resorts International had the capacity to operate in three states – Nevada, Mississippi, and Michigan.  At beginning of 2014, another state was added to that list: Maryland. 

The path leading to the Maryland expansion was a multiyear process. In 2012, the state passed Question 7.  The bill opened up gaming, including the creation of a new casino in Prince George’s County (adjacent to Washington, D.C). The bill also created a competitive bidding process, which MGM won in late 2013 after besting two other contenders.

The opportunity for the company was obvious.  Winning the bid represented a significant expansion of MGM’s operations in the U.S. The location of the resort casino is at National Harbor, a burgeoning tourist destination adjacent to a major population center, and accessible to highways connected to the whole East Coast. And yet, despite a winning design and a strong grassroots campaign, the opportunity was in no way a done deal.

What Was at Stake?

Interestingly, MGM’s hopes for establishing a new resort casino depended, to a significant extent, on its reputation…and resultant public goodwill. By the time MGM submitted its proposal, significant money had already been spent to create it, and to push for its acceptance. Yet even with a very strong proposal, any amount of outcry from the public could derail years of MGM’s hopes and efforts.

What’s interesting about the MGM scenario is that years of future revenue depended on the character of the company.  The gaming commission and the community in Prince George’s County both needed to trust MGM. They needed to trust that the company wouldn’t deviate significantly from its proposal.  They needed to trust representatives from MGM when they said that 70% of the company’s revenue is from activities outside of gaming. They needed to trust that MGM would be a valuable partner in the community.  As one resident put it:

While we welcome the jobs and increased revenue the casino will bring … The company must demonstrate a record of practicing corporate social responsibility within the communities where it has operated. Companies that show indifference to the concerns and wellbeing of the local community should be eliminated from further consideration.  – James Boardley, South County Economic Development Association, Inc.

>> Continue Reading

Get Resources and Insights Straight To Your Inbox

Explore More Articles

Productive Partnerships: Supporting Nonprofits Through CSR Initiatives, hosted by NXUnite by Nexus Marketing

Productive Partnerships: Supporting Nonprofits Through CSR Initiatives

October 21, 2024

Join America’s Charities President and CEO, Jim Starr, along with other panelists on October 30, 2024 at 3:00 PM ET for NXUnite’s panel on Productive…

Read Article

Animal Rescue Team and Disaster Response

September 30, 2024

The Humane Society of the United States (HSUS) Animal Rescue Team (ART) is on call 24/7, ready to deploy whenever animals are caught in large-scale…

Read Article

Domestic Violence Awareness Month: Together We Can End Domestic Abuse

September 24, 2024

The U.S. Department of Justice estimates that 1.3 million women and 835,000 men are victims of physical violence by a partner every year. People who are…

Read Article

Get Resources and Insights Straight To Your Inbox

Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.

newsletter-mock