2023 Workplace Giving Promotion Guide

CFC:

This year’s CFC solicitation period will take place between September 1, 2023 – January 15, 2024. We encourage you to use our Member Toolkit to assist with your organization’s promotional efforts. Additionally, you can align your charity’s brand with the CFC’s messaging and cause campaign calendar by leveraging the following resources:

• CFC Logos and Marketing Resources 
• CFC Volunteerism & Pledge Process – How it Works
• How to Make a CFC Virtual Charity Fair Video

Private Sector Campaigns:

Between private sector campaigns that list America’s Charities members as charity choices, and private sector campaigns whose workplace giving programs America’s Charities directly manages, our members are presented to approximately thousands of employees in  private sector campaigns across the country each year. 

A few ways we automatically promote you through these campaigns:

• Listed as a Charity Choice in Workplace Giving Technology Platform: If you participate through our Private Sector membership program, you are automatically listed in the private sector campaigns we manage (unless the employer has specifically requested otherwise). 
• We Share Your Stories and Impact: We provide our workplace giving clients access to our Client Resource Center where we house a library of resources, including the success stories, videos, dollar buy statements, and information that each of you share with America’s Charities through our member promotion survey. We also have created a series of cause-specific articles and a cause calendar we share, encouraging clients to hold cause-specific campaigns throughout the year featuring a specific group of America’s Charities members who address the respective cause. 
• Charity Fair Opportunities: For companies who hold charity fairs and similar events to kick-off their campaign, we send them the promotional items that your organizations have sent us. And if the employer requests charity speakers, we offer to reach out to our members and arrange for them to attend. 

Opportunities available to your team for added exposure to private sector employers and donors:

• Join our Member Referral Program. As your corporate engagement partner, this program is designed to make it easy for your existing corporate partners and other interested employers to feature your nonprofit through workplace giving. We have been managing workplace giving campaigns for more than 40 years and we are dedicated to using our expertise to grow your team’s workplace giving results. 
• We are always looking for blog posts, press releases, special events, and other content from our members that we can publish on our website, social media, and CSR Newsletter.