Sarah Ford | April 14, 2015

KINDness Spreads One Bite At A Time

Every morning when I watch the news, I wonder who decided I need to know about every shooting, every hit-and-run, every barn fire that kills all the animals inside, every octopus that attempts – and fails – to escape its tank.

Where’s all the good news?

I just found it! All I had to do was follow #kindawesome.

Through this hashtag, you’ll be a part of the “moments that leave a mark and make the world a little kinder.” It’s a movement started by the people at KIND Snacks, founded by Daniel Lubetzky, who is #kindawesome himself.

Lubetzky is headlining the first day of MCON 2015, June 24-25 in Chicago. And he truly embodies the event’s theme: The Power of Influence.

And Lubetzky’s influence reaches farther and wider than TV news. 

While he founded a company to make money, but he didn’t do it to get rich. He wanted to create a company that would encourage people to be nice to each other. He even named it KIND so that every product would carry the message.

And he leads by example. The company donates $10,000 every month to a cause. Now, that’s being kind.

>> Continue Reading

>> Register Now for MCON 2015

Get Resources and Insights Straight To Your Inbox

Explore More Articles

Celebrating Juneteenth and Continuing to Work in Solidarity for Racial Justice, Equality, and Equity

May 9, 2024

June 19 — also known as Juneteenth, or the nation’s second Independence Day — commemorates the end of slavery in Texas, and therefore the nation,…

Read Article

LGBTQIA+ Pride Month 2024

May 9, 2024

In honor of the 1969 Stonewall Uprising in Manhattan – considered the tipping point for the Gay Liberation Movement in the United States – each…

Read Article

Men’s Health Month

May 9, 2024

June is Men’s Health Month, a time to focus on the unique health challenges faced by men and to encourage them to prioritize their physical…

Read Article

Get Resources and Insights Straight To Your Inbox

Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.

newsletter-mock