The Importance of Social Responsibility is Growing Among Global Consumers

Consumer awareness and interest in social responsibility and sustainability has never been higher, and recent trends suggest that momentum is picking up. In fact, findings from a recent global survey reveal that about 55% of consumers around the globe are willing to pay more for products that are responsible and sustainable, up 5% from just a year ago. And as Amy Fenton, Nielsen’s global leader of public development and sustainability, comments, brands looking to win with consumers need to be tuned in to the fact that many people now expect companies to be responsible.

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