How to Make Money from CSR Activities
By Sarah Ford on April 30, 2014
Good product performance pays while good environmental performance doesn’t, research published in Strategic Management Journal says.
Earlier studies show mixed results on the financial benefits of corporate social responsibility activities; in this one, researchers from the University of South Carolina and the University of Nebraska examined the profitability of two CSR components: product social performance and environmental social performance.
Lauren Turner writes about the research in a Network for Business Sustainability blog and suggests three tips for profiting from CSR activities.