Help Make-A-Wish Deliver Hope to Children with Critical Illnesses. Celebrate World Wish Day 2024 by Creating Hope.

The inspiration for “Don’t Wait for Hope. Create it.” stems from the fact that wish families have been some of the hardest hit by the pandemic. Feelings of fear and isolation have become commonplace for everyone, but they are often felt deepest by the most vulnerable members of the population, including children with critical illnesses. Now more than ever, wishes can bring hope, joy and a sense of normalcy back into the lives of wish kids and their families. “Don’t Wait for Hope. Create it.” empowers individuals and corporations to donate to make life-changing wishes possible for children who are waiting for their wishes to come true.

“With our new campaign, we are focused on conveying urgency and driving action because Make-A-Wish is uniquely qualified to deliver hope to children with critical illnesses and their families at a time when they need it most,” said Richard K. Davis, president and CEO of Make-A-Wish America. “Through a wish come true, we are able to give wish kids a piece of their childhood back – and every child deserves a childhood.”

Between now and World Wish Day, several Make-A-Wish national sponsors will showcase their support for the wish-granting organization, including Macy’s, Avis, City Electric Supply, FabFitFun, Keebler, Marquis®, Topgolf and WWE.