Get to ‘better’. How using data drives success in corporate citizenship.
By Sarah Ford on February 11, 2015
Through corporate citizenship, we can improve our companies—and our world. But how do others know what we are doing?
We can create a healthier planet through more sustainable operations and green innovations. We can foster a society that welcomes the contributions of all of its members and works to ensure the health and safety of its communities. We can drive financial performance. How do we know we’re getting to “better”? We set goals and report on progress towards them.
In order to achieve big goals, we need teams of people who understand the objectives and what their parts are in the plan to reach them. After creating the vision for our desired future state comes the hard work of mapping out the time-bound playbook to achieve it. Everyone must understand their parts and deadlines. Creating a vivid image of success is critical to keeping the team focused on the jobs to be done.
Recent research shows that data are crucial to successful corporate citizenship programs. In the 2014 State of Corporate Citizenship report, conducted by the Boston College Center for Corporate Citizenship, findings from earlier studies are reinforced. Findings point to three crucial elements for corporate citizenship programs that create more business and social value—selection, integration, and duration. Each of these are best achieved if informed by data.