Sarah Ford | September 26, 2013
Filling the Conference Gap for Cause Innovation
Two years ago, Alison Portt was asked to join the Children’s Miracle Network Hospitals’ Cause Innovation Team. One of the only dedicated innovation groups of its kind, this team was built based on a new strategic plan at CMN Hospitals that held innovation at its core. The team consisted of senior staff from within the organization with extensive experience in their own areas: corporate partnerships, annual giving, creative services, public relations, IT and celebrity relations.
Cause Innovation was tasked with the goal of exploring revolutionary ideas that would have the capacity to raise more than $20 million at their maturity.
The team has made spreading innovation within the organization a big part of what they do. They allocate time to help spark creativity throughout departments and foster different ways of thinking about their work to bring new incremental revenues into the system through all areas of the network. Innovating is now part of the CMN Hospitals’ internal culture, a culture where disrupting and challenging the status quo is encouraged.
In an effort to build innovation across the entire nonprofit space, they’re hosting a one-day event to share what we’ve learned. It’s called Ignite: A Cause Innovation Conference. The idea evolved from a gap we identified along our way in the conference space, where charity was rarely being paired with making ideas happen and actually giving cause professionals the practical tools to get curious and to innovate in their work.
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