Employee Engagement Was The Missing Piece

Toyota Motor Corporation Public Affairs Manager Katarina Persic shared insights into how the car giant develops partnerships and makes decisions when it comes to community and social responsibility.

Persic spoke to delegates at the Not for Profit and Corporate Partnerships conference held in Sydney on Tuesday where she said employee engagement and involvement played a big role.

She said Toyota focused on three main areas for its ‘social contribution’ a term the company favours, having never referred to its contribution as ‘corporate social responsibility’.

The focus areas of Toyota’s social contribution include the environment, traffic safety and education as well as giving back to local communities generally.

All three areas have an impact on Toyota’s business, Persic said.

The company developed its Community Spirit Program in 2003 which focused on capacity building of Not for Profit partners, delivering long term sustainable benefits, supporting the business objectives of all parties and encouraged employee and dealership participation where possible.

“I knew something was missing and that was employee engagement,” Persic said.

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