Sarah Ford | July 28, 2015

CSR Programs Increase Revenue up to 20%, Says Verizon, Campbell Soup Study

Well-designed corporate social responsibility programs increase revenue by as much as 20 percent, command price premiums up to 20 percent and increase customer commitment by as much as 60 percent, according to a study commissioned by Verizon and Campbell Soup.

Project ROI, conducted by IO Sustainability and Babson College, found that in addition to having a positive impact on sales, CSR programs increase shareholder value and improve employee productivity.

Project ROI analyzed existing research and data to assess CSR’s value to society and to businesses’ bottom line. It outlines a roadmap of best practices for companies that want to improve the effectiveness and authenticity of their CSR approach. Project ROI further proves the value of CSR in driving employee satisfaction, productivity and retention, and provides investors and community leaders with proof points for investing in or doing business with a particular company, Verizon says.

Other key findings:

>> Continue Reading

Get Our Fundraising Insights Straight To Your Inbox

Explore More Articles

Staff Accountant

March 19, 2024

Position: Staff Accountant Department: Finance Reports to: Assistant Controller Overview of the Role: America’s Charities is seeking a high-performing and dedicated Staff Accountant to join…

Read Article

Pay It Forward Day, April 28

March 7, 2024

Pay It Forward Day and it’s a day to celebrate the power of kindness and generosity. Pay It Forward Day is an international day of…

Read Article

National Stress Awareness Month

March 7, 2024

  April is National Stress Awareness Month, a time to recognize the importance of managing stress and promoting mental health. Stress is something that we…

Read Article

Get Resources and Insights Straight To Your Inbox

Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.

newsletter-mock