Talbots and O, The Oprah Magazine Join Forces to Support Dress for Success in Effort to Empower More Women in the Workforce
By Sarah Ford on February 22, 2016
There is growing importance that corporations and nonprofits align strategically, work to identify mutually beneficial goals, and work in partnership to deliver transformational experiences [i.e. to employees, customers, other stakeholders] while meeting real nonprofit needs (Source: America’s Charities Snapshot 2015 – The Corporate DNA).
Last year I touched upon this subject in a blog post featuring a cause marketing partnership between America’s Charities member Dress for Success and Talbots.
Dress for Success® is an international not-for-profit organization that empowers women to achieve economic independence by providing a network of support, professional attire and the development tools to help women thrive in work and in life. Since starting operations in 1997, Dress for Success has helped more than 850,000 women work towards self-sufficiency.
Through customer donations and a percentage of proceeds from store events in Spring 2015, Talbots, a women’s apparel chain, ended up collecting more than 4,000 boxes of clothing and was able to donate $500,000 to Dress for Success.
This year, Dress for Success’s powerful partnership with Talbots has grown to include O, The Oprah Magazine, and their goal is to double the monetary and clothing donations they received as a result of last year’s partnership.
Talbots and O, have joined forces to launch an unprecedented spring collection that is for women, about women, supporting women and dressing women. The collaboration was created to support Dress for Success in an effort to empower more women in the workforce.
As part of the collaboration, O Magazine’s Creative Director, Adam Glassman, teamed up with Talbots’ design team to create the exclusive O, The Oprah Magazine for Talbots Capsule Collection.
Shop Talbots Oprah Collection February 22 - April 3, 2016:
Starting today February 22 through April 3, as we head into Women’s History Month, this limited-edition 7-piece collection is available at Talbots stores nationwide, with 30% of the net proceeds benefitting Dress for Success.
On Saturday, March 5, all Talbots stores across the country will hold “Spring Style Shopping Parties,” where women nationwide can shop at 25% off (excluding the capsule collection), enjoy refreshments, and make donations to Dress for Success. Donations of nearly new office-appropriate attire will be accepted at any Talbots location from March 3 to March 6, while monetary donations will be accepted at the register of each store through April 3.
This collaborative cause marketing effort between Talbots and O is a fantastic example of how businesses can align their corporate values in a way that mutually benefits their brands and a nonprofit like Dress for Success.
Support Dress for Success through employee and corporate giving:
Interested in supporting Dress for Success through a corporate giving or employee giving program? America’s Charities can help you. Click here to get started!