How MADD is Promoting a Safer Holiday Season Through Its 'Tie One On for Safety' Campaign
By Sarah Ford on December 4, 2014
Tie One On For Safety®:
Started in 1986, Tie One On For Safety® is Mothers Against Drunk Driving’s (MADD) longest running and most visible public awareness project. The name Tie One On For Safety comes from the phrase “tie one on,” which is slang for drinking alcohol. But at MADD we use the phrase to remind everyone that drinking and driving don’t mix.
What Community Need MADD is Solving:
Each year, more than 10,000 people are killed in drunk driving crashes, and hundreds of thousands more are injured. The risk of sharing the road with a drunk driver is even higher around the holidays. In fact, some of the most dangerous days of the year on our nation’s roadways are between Thanksgiving and New Year’s Day.
That is why each holiday season MADD asks everyone to put a MADD red ribbon in a visible location on their vehicle as a reminder to always designate a non-drinking driver as part of our Tie One on For Safety campaign.
How Companies & Individuals Can Help Make an Impact:
Drunk driving is 100 percent preventable! You can play a part this holiday season by:
- Displaying a MADD red ribbon in a visible location on your vehicles. Red ribbons are available through your local MADD office.
- Putting safety before the party and always designate a non-drinking driver BEFORE the celebration begins to ensure everyone arrives home safely.
- Hosting parties responsibly by offering mocktails and other non-alcoholic beverages, and by providing alternate transportation or accommodations for guests who have been drinking. Get more safe party tips at www.madd.org/safeparty.
- Making a donation to help MADD save lives and serve victims of drunk driving. Every gift will be matched by our friends at Nationwide®, dollar for dollar, up to our goal of $200,000!
Together, we can make this holiday season safer for our loved ones on the roadways, and put an end to this 100 percent preventable crime.
Learn more about Tie One On For Safety at www.madd.org/toofs.
Our thanks to Mothers Against Drunk Driving (MADD) for talking with us about their Tie One On For Safety campaign! To learn more about the impact MADD is making, visit their website and connect with them at www.madd.org.
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