Apple's Employee Matching Gift Program Yields More Than $50 Million for Charity


By Julia Love

CUPERTINO -- Three years after Apple began matching employee donations, the program has yielded more than $50 million for charity.

And on Thursday, Apple told employees it will begin expanding the program to all the countries in which it has a presence, up from just the U.S. and a handful of other nations, the company told this newspaper. The Cupertino-based company will also begin donating money to the charities where its employees volunteer at a rate of $25 per hour.

"Apple believes deeply in leaving the world better than we found it. ... We're inspired by our employees' generosity and take great pride in supporting the causes they're passionate about," Denise Young Smith, Apple's vice president of worldwide human resources, said in a statement to this newspaper. "Much of that money goes to important causes making a difference right here in the Bay Area. We're proud to continue expanding our employees' contributions by matching the time they give around the world."

Matching employee donations was one of Tim Cook's first acts when he took the reins as Apple CEO in fall 2011, and it has matched more than $25 million in employee donations to charity so far. Local charities say they felt the policy's impact right away.

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