America’s Charities Launches New Website with Enhanced Features & Richer Giving Experience

WASHINGTON, D.C., April 22, 2014 – America’s Charities, a mission-driven organization that connects public and private sector employers with charities to engage employees in greater giving, today announced the launch of the new and dramatically enhanced charities.org site.

Working with Albatross Digital, an award winning, strategic web development & graphic design team, America’s Charities created the new site with the user experience and three primary audiences (businesses, nonprofits, and individual donors) in mind. 

“Albatross Digital’s exceptionally talented team delivered creative and technical services to build a fantastic and engaging website,” noted Lynne Filderman, Vice President and Chief Marketing Officer at America’s Charities. “Every day they went above and beyond what we could have hoped for.”

The new site includes the following enhancements:

• Responsive Design:  The website has been designed using the latest technology making the site compatible and easy to use on desktop computers, laptops, tablets and mobile devices.
• Improved Navigation: Whether it be information about America’s Charities solutions or recent news and blogs, the site’s intuitive navigation and category filters will enable the organization’s three audiences to easily find the information most relevant to them.
• Centralized Knowledge Center: In addition to news, blogs and videos posted on the site daily, businesses, nonprofits and individual donors can use America’s Charities’ Knowledge Center as a centralized “go-to” source for research and resources about social responsibility, employee engagement, nonprofits and volunteerism.
• Rich Online Giving Experience: From causes including education, human rights, hunger and poverty, animals, veterans, disaster relief and children services, America’s Charities’ 140+ members address a diverse range of social concerns and needs in thousands of local communities, across the nation and around the world.  The new site is designed to help individuals discover and connect with a variety of charities and become more informed nonprofit supporters.

America’s Charities Marketing Communications Manager, Tamara Bibby, responsible for overseeing the website redesign said, “We designed the new Charities.org with the user in mind. America’s Charities has always had a marketing challenge, to market and communicate to three distinct audiences through one site without mixing the message or having one message overpower another. In this version of our website, we’ve really overcome that marketing challenge. The navigation is simple and easy, the design is clean and the information flows well from section-to-section.”

About Albatross Digital

Albatross Digital is an award winning, strategic web development & graphic design team based in Oakland and Brooklyn. They design and develop websites, apps, and software that expand clients’ reach. For more information, visit www.albatrossdigital.com and connect with them on Twitter and Facebook.

About America’s Charities

America’s Charities is a major force in transforming and growing philanthropy, and has been at the forefront of workplace giving’s transformation since 1980.  Helping the nation’s most trusted charities thrive by generating more investments and sustainable revenue through employee engagement programs and by helping them achieve higher levels of performance and demonstrable impact in addressing critical needs, learn more about America’s Charities at www.charities.org and connect with us on social media.