#GivingTuesday Resources for Businesses

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Celebrate #GivingTuesday, the international day of giving

Mark your calendar – #GivingTuesday is on December 3, 2024!

Giving Tuesday 2020 impact at a glanceWe’ve compiled resources, ideas, and tips to help you leverage this global day of giving for your organization, including The Quick and Easy Way to Launch Your Company’s Employee Giving Campaign, #GivingTuesday Initiative, or Other Cause Campaign This Fall and During the Holiday Season.

Stop! Before you read on, download our free white paper, “7 Ways to Leverage Your Company’s Social Responsibility Initiatives With #GivingTuesday.” While we created this in support of #GivingTuesday, the steps included are practical for any episodic giving day or special event. We elaborate on most of the ideas listed below in this short paper.

Note: We regularly counsel employers to help them turn special celebrations like #GivingTuesday into days of giving and engagement at their organizations. If you are an America’s Charities client and we haven’t yet had a conversation, contact us here (or reach out to your primary account representative) for assistance and advice. ​

  • Hold a workplace giving campaign: Workplace giving is one of the most cost-effective ways to raise money for charities. Whether you are new to workplace giving or have been doing it for years, plan and leverage your campaign as a primary donation destination on #GivingTuesday. Use this event to excite and unite employees around this global day of giving. You can use #GivingTuesday as a reason to push for donations, or use the celebration as a reason to share your campaign results with your employees and the public. America’s Charities can help you get started. Click here to learn more about and request a demo of our employee giving platforms and service options. To quickly launch a workplace giving campaign in 1-2 days, ask us about our Quick Start giving solution.
  • Match your team’s charitable gifts: Start a new program where you match employees’ contributions, remind employees of your existing matching gift policy, and encourage your workforce to make a gift on #GivingTuesday using your online giving campaign. If you need help facilitating a matching gift program, contact America’s Charities. Our online giving solutions can be used for matching gift programs and we can also help you process and distribute funds with our funds management solutions. If you have nonprofit partners, this is also a great time to tell them about the free matching gift tools they can take advantage of as an America’s Charities member, which you can learn more about here.
  • Share results and thank employees: Use #GivingTuesday as a reason to share results from your philanthropic and volunteer initiatives from the past and upcoming opportunities – and also as another opportunity to thank employees for their support.
  • Donate time and talent: Give employees a paid day to virtually volunteer their skills at a charity of their choice. Or, select a charity and use #GivingTuesday to announce your commitment to providing pro bono services to that charity on an ongoing basis. Our Engage CSR solution makes it easy for employers to track and record employee volunteer time and makes it easy for employees to find virtual volunteer opportunities near them.
  • Hold a Drive: Collect food, clothing, books, or pet supplies to donate to a local charity. Our Engage CSR solution can facilitate all sorts of giving and volunteering campaigns, including fundraisers and drives. Your employees can also support local or national nonprofits through the free YouGiveGoods platform which enables corporations to create customized online drives to raise the most-needed new goods for charities (corporate/foundation match programs can be incorporated.) Email CustomerSupport@yougivegoods.com for more information.
  • Invite a charity to speak virtually: Invite one of your nonprofit partners to speak to your employees via web conference about their mission and work. Connecting employees directly with a charity your company cares about and educating your workforce about the cause will encourage employees to contribute to that charity, as well as participate in your program overall. Not sure which nonprofit to invite? We encourage you to start with America’s Charities annually vetted and approved nonprofit members. 
  • Announce a new charitable commitment: Use #GivingTuesday to publish a press release announcing a new nonprofit partnership or commitment to a specific cause.
  • Social media/company intranet: Use your social platforms or employee communication tools to post messages in support of the #GivingTuesday movement and encourage employees to share with each other why giving is important to them.
  • Donate: Make a corporate contribution, and encourage your employees to give through your workplace giving campaign. If you don’t have one, or your campaign is over, your employees are welcome to donate to multiple charities via credit card using our website, www.charities.org/charities.
  • Become a #GivingTuesday partner: Global brands, technology platforms, and companies are sharing opportunities to give back on #GivingTuesday. Visit www.givingtuesday.org to learn more.