#GivingTuesday Resources for Nonprofits & Charities

>> Return to our #GivingTuesday homepage

Mark your calendar – #GivingTuesday is on December 3, 2024!

Giving Tuesday 2020 impact at a glanceWe’ve compiled resources, ideas, and tips to help you leverage this global day of giving for your cause:

  • Visit the #GivingTuesday website, www.givingtuesday.org, to create your charity profile and access #GivingTuesday logos, web banners, sample messages, and other resources.
  • If you are an America’s Charities member, contact marcom@charities.org and let us know how your #GivingTuesday initiative. We will use our website and social media pages to promote you.
  • Decide what you hope to achieve through #GivingTuesday and how you will promote it:
    • You can celebrate #GivingTuesday as a separate campaign to encourage giving, or integrate it within your existing fundraising initiatives.
    • Create a landing page on your website specifically about #GivingTuesday (e.g., yourcharityname.org/givingtuesday) and use that page to collect donations and share information with your supporters.
    • Craft a few emails and a series of social media messages to rally your supporters around your #GivingTuesday initiative.
    • Be focused. Don’t try to do too many things (you don’t want to overwhelm your supporters). If it’s donations you want, make that clear in your messaging. If it’s virtual, skill-based volunteers or specific donated goods you want, make it easy for your supporters to get involved. If you want to raise awareness about your cause or a specific program you offer, craft some messages and shareable graphics for your donors to use so they can advocate on your behalf to their friends and family.​
  • Gain access to a new pool of donors and participate in #BitcoinTuesday: With more than 100,000,000 crypto users, cryptocurrency has become more popular than Venmo among Millennial and Gen-Z donors. America’s Charities has partnered with The Giving Block to make accepting cryptocurrency donations easy. Plus, America’s Charities members will get a 10% discount on the first year of subscription fees! Learn more and get started here. 
  • Watch and read about the value of nonprofit-corporate partnerships in leveraging events like #GivingTuesday: Giving Tuesday for Nonprofits: Look Inward, Look Outward and Think Long Term
  • Need some ideas? Read this WholeWhale.com article, “31+ Ideas for #GivingTuesday you haven’t thought of” to get those creative juices flowing.
  •  Engage your Board around your #GivingTuesday initiatives. Read this Boardable article, “Board Member Engagement: Extending Giving Tuesday Throughout the Year.