News + Views From The Nonprofit World
Articles About Charity Marketing
Charity
For Nonprofits: What #GivingTuesday Is and Is Not
By Amy DeVita #GivingTuesday is not the simple fix for nonprofits that many would like it to be, but it is an incredibly powerful way to…
Read Article
Six-In-10 Americans Believe Social Media Is An Effective Form Of Activism, According To New Cone Communications Research
BOSTON, November 12, 2014 /3BL Media/ – A “like” can go a long way, according to the newly released 2014 Cone Communications Digital Activism Study. Nearly two-thirds…
Read Article
New Study Finds Unexpected Source of Giving: Young Women
By Drew Lindsay Conventional wisdom says young Americans are not as generous as older generations, particularly if they’re not religious. That may hold true for…
Read Article
Five Things Corporate Sponsors Want From Nonprofits
By Sean Horrigan Nonprofits and their corporate colleagues have a codependent relationship. Corporations provide nonprofits with financial support, and in return, nonprofits provide corporations with…
Read Article
How Nonprofits Can Promote Matching Gifts on #GivingTuesday by Using Double the Donation
Nearly two-thirds of employers surveyed in America’s Charities’ Snapshot Employer Report, indicate they match employee payroll contributions. This is a 58% increase since 2006. Corporate matches are…
Read Article
Be Part of the Overhead Solution
Last year, GuideStar, Charity Navigator, and BBB Wise Giving Alliance published an open letter to the donors of America denouncing the use of the “overhead ratio” as a primary…
Read Article
Nonprofits: How to Be Your Own Social Media Guru, Using Engagement Data
By Farra Trompeter The leaves are changing and the pumpkin spice lattes are brewing. Yes friends, it’s fall, the perfect season to step back and…
Read Article
Help Move the Nonprofit Sector from an Overhead Myth to an Overhead Solution
By Jacob Harold, President and CEO, GuideStar In 2013, I joined with colleagues at BBB Wise Giving Alliance and Charity Navigator to write an open letter…
Read Article
GuideStar Unveils Online Tool to Gauge Nonprofits’ Diversity
By Alex Daniels Charities can rate their diversity efforts with a new yardstick being offered by GuideStar, an organization that compiles data on nonprofits. Using…
Read Article
What All Nonprofits Should Know About Corporate Philanthropy
While some may think corporate philanthropy means writing a check and calling it a day, many corporations seek multilayered, strategic partnerships with nonprofits that fall…
Read Article
The Ice Bucket Challenge Won’t Solve Charity’s Biggest Problem
By Dan Pallotta I love the Ice Bucket Challenge. Period. It’s a collective expression of love in a world with far too little of it.…
Read Article
Measuring #IceBucketChallenge Awareness
By George Weiner, WholeWhale.com It is a rare moment when our collective attention turns toward causes as worthy as ALS. The Ice Bucket Challenge has…
Read Article