News + Views From The Nonprofit World
Articles About Charity Marketing
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Talbots & Dress for Success: a Perfect Cause Marketing Fit
By Sarah Ford While sipping on my coffee this morning, I was flipping through the Talbots Spring magazine and was thrilled when I got to…
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Legacy Charity Walks and Runs Are Stumbling, New Report Says
As reported by The Chronicle of Philanthropy, “Several major charity walks and runs extended a yearslong revenue slump in 2014 as newer, sometimes offbeat fundraising…
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How to Kick-start your Nonprofit’s Marketing Strategy
Raise your hand if the thought of marketing overwhelms you! You’re not alone. In fact, the majority of our community shares this sentiment. When it…
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CureSearch: Driving Impact by Meeting Donors Where They Are
By Kelli Wright CureSearch was recently highlighted in blackbaud’s Charitable Giving Report: How Nonprofit Fundraising Performed in 2014. Chief Development Officer Christine Bork spoke to…
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Male Donors Respond Best to Pitches That Stress Self-Interest, Study Says
By Alex Daniels Attention fundraisers: Stop trying to pull on men’s heartstrings, advises a Stanford University study. Researchers documented an “empathy gap” between men and women…
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Incorporate Matching Gifts Into Your Prospect Research
If prospect research is the eyes that spot the prospects then matching gifts are the hands that grab the donations. Of course, you can receive gifts…
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Facebook Organic Reach Decline Called ‘Catastrophic’ For Nonprofits As News Feed Visibility Vanishes
Bruno needs a new home, and to look at him, you might think he’ll have no problem finding one. The energetic 2-year-old pit bull is…
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Charities Show Strides in Keeping Loyal Donors, But Are Too Focused on Short-Term Results, Scholars Say
By Holly Hall Charities made strides in the past year as they sought to persuade new donors to give again and to increase the amount…
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How Millennials are Using Digital to Take a Stand on Issues They Care About
Millennials are the first generation of true digital natives. They were just babies during the advent of Apple’s first laptop and teens when the Nokia 3210 mobile phone launched…
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Giving Tuesday 2014 Impact and Opportunities for Businesses in 2015
Tweet #GivingTuesday 2014 Impact and Opportunities for Businesses in 2015 http://bit.ly/1w77FNY By Sarah Ford One week ago, millions of individuals, nonprofits, and businesses across the…
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How MADD is Promoting a Safer Holiday Season Through Its ‘Tie One On for Safety’ Campaign
Tie One On For Safety®: Started in 1986, Tie One On For Safety® is Mothers Against Drunk Driving’s (MADD) longest running and most visible public…
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Walden University Survey Reveals Younger Adults are Believed to be More Passionate About Positive Social Change
A young person’s passion can be powerful when it comes to positive social change, but knowledge and experience from older adults are necessary to transform…
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