News + Views From The Nonprofit World
Articles About Charity Marketing
Charity
Engagement: From Strategy to Success
“Each year, $10 billion is left unclaimed in matching gifts. That’s more than is raised in all employee workplace giving campaigns each year.”…
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State Farm Announces Canine Assist Team Starting Five
Earlier this year, Cliff Paul made the State Farm® National Bureau of Assists starting five. We are now pleased to announce the State Farm Canine Assist…
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How Nonprofits Can Raise More Money from Millennials
The millennials don’t want to merely donate money, check a box, and receive matching gifts. They want to engage with the causes they care about.…
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Optimizing Your Nonprofit’s Impact Using Google’s AdWords Grant
Does your nonprofit have a Google AdWords grant? No? You are missing out on free money that can send supporters to your website and maximize…
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Dramatic Shift in Styles of Fundraising Mean New Opportunities for Nonprofit Growth
Springtime means outdoor charity events, and there are plenty to choose from. You can walk, run, bike, swim or even roll around in the mud…
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Enticing Young People to Donate is a Challenge But Need Not Be a Chore
By Brian Reich You’d be hard pressed to find an organization that hasn’t tried to engage millennials with the hope of gaining access to their…
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Free Webinar, April 8th: How to Get Your Nonprofit Website to Do More & Optimize
Join the Ad Council and NTEN for a lively discussion with George Weiner, CEO of Whole Whale and America’s Charities Board Director, who will discuss the ins and out of website metrics and…
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A Cause Marketing Partnership Inspired by Employee Enthusiasm & Ice Cream
Ice cream for breakfast anyone? It’s a tradition nearly 7,500 children experience with their families each year at Give Kids The World Village (GKTW), a…
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The Underrepresented Color of Free Money for Charities
By Charisse Browner In my daily news reading, I came across a very interesting article in the Chronicle of Philanthropy written by Holly Hall titled,…
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Reaping Big Rewards by Doing the Unexpected
By Bill Shore At Share Our Strength, it took us nearly 25 years to learn that doing what is most expected of us required doing…
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Use Direct Mail to Feature Matching Gifts to Donors
Some donors don’t respond to the internet, and others simply prefer a good, old fashioned letter. Many people who make major donations are older and…
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Good Scout’s 2015 Cause Alliances Trend Report
In 2014, consumers and corporations alike stepped up in a big way to donate, take action or challenge others to do the same. From ice…
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