Sarah Ford | April 3, 2015
Three False Assumptions Nonprofits Need to Lose About Big Data
Nonprofits already know that big data can open up a swath of fundraising, marketing and management opportunities. But for all the expectation, it’s important to remember that even the best data has its limits. Any org looking to leverage and apply data should immediately lose the following assumptions:
- Your data is complete and accurate
- Your data tells the whole story
- Bigger data is better
Get Resources and Insights Straight To Your Inbox
Explore More Articles
Celebrating Juneteenth and Continuing to Work in Solidarity for Racial Justice, Equality, and Equity
June 19 — also known as Juneteenth, or the nation’s second Independence Day — commemorates the end of slavery in Texas, and therefore the nation,…
Read Article
LGBTQIA+ Pride Month 2024
In honor of the 1969 Stonewall Uprising in Manhattan – considered the tipping point for the Gay Liberation Movement in the United States – each…
Read Article
Men’s Health Month
June is Men’s Health Month, a time to focus on the unique health challenges faced by men and to encourage them to prioritize their physical…
Read ArticleGet Resources and Insights Straight To Your Inbox
Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.
